EP3: Shelisa Demuth, CEO & Founder of LAUREL | "A Radical Invitation"

Shelisa Demuth, Founder & CEO of LAUREL, shares her journey from marketing consultant to starting her own public relations consultancy and media platform. She emphasizes the importance of alignment, community, and purpose in her work. She discusses how she developed a sense of community by finding common ground and learning from others. Shelisa advises following your intuition, sharing your unique perspective, and letting things be easy.

 

Links for Shelisa: https://www.linkedin.com/in/shelisademuth/, https://www.laureldevelops.com/, https://www.linkedin.com/company/laureldevelops/  

 

Keywords

 

Shelisa Demuth, LAUREL, public relations, media platform, alignment, community, purpose, diversity, equity, inclusion, startup, innovation

 

Takeaways

• Alignment and purpose are key in building a successful business.
• Developing a sense of community involves finding common ground and learning from others.
• Follow your intuition, share your unique perspective, and let things be easy.

Sound Bites

• "Go where you're celebrated and go where you're relevant."
• "Hard work doesn't have to mean hard experiences. It's okay for it to be easy."
• "A radical invitation is making a call out to call in."

Chapters

 

00:00 Introduction and Background

01:28 Journey to Founding Laurel

05:26 Involvement with Beta 

10:04 Developing Community and Connections

12:28 Finding Purpose and Drive

14:57 The Evolution of Laurel

21:04 Radical Invitations and Inclusion

24:59 Advice for Darkest Times or Beginning

29:17 Embracing Ease and Making Progress

30:13 Stay Connected with Shelisa Demuth and Laurel